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LinkedIn is more than just a place to search for resumes. It’s the world’s largest professional social network, with over 450 million users in over 200 countries. About two new users join LinkedIn every second. Over the past two years, LinkedIn has been improving its services for individuals and businesses, such as Company Pages, Groups, and Posts. And we’ll show you how to use these tools to your e-commerce business.

3 LinkedIn tools for e-commerce

1 – Company pages
A LinkedIn company page data on your brand presence, promotes job opportunities, and educates potential customers about your products and services. Additional information can be included, such as links to your website and updates for your customers.



Business pages are open to the public. This means that Google will index this information, supporting your digital marketing efforts.

Below, see some ideas of what to post on your company page:



– News and information about your company

– Job vacancies

– Products or services, with photos

– News and information about the manufacturers of your products

– News and information about your line of work



Regular updates, which will take less than 15 minutes of your day, will develop a robust page and build your brand within LinkedIn.



2 – LinkedIn Groups
LinkedIn groups allow you to connect with professionals in your field. Groups allow you to gain or share knowledge, recruit new talent, and showcase your expertise in your field.



Start small, joining 5-10 groups. Use the search function to find groups that interest you.

If you feel ready, start your own LinkedIn group on a topic you want to discuss. But keep in mind that maintaining and promoting a group takes a lot of time and effort.



Being an active member of groups allows you to interact with other professionals. Spending 15 minutes responding to and discussing topics can help raise awareness about your company.



See some groups related to e-commerce



– Digital Marketing Brazil

– E-commerce Brazil

– Marketplace and E-commerce

– Business Management

– Inbound Marketing – Social Media, Content, SEO in Online Marketing

– Social Media Group



3 – Publications
LinkedIn posts are also a form of content marketing, but they rely on a person to write the posts. This type of post can be very useful.



All LinkedIn members can read your posts. You don't need to be connected to other members for them to see your posts, unlike updates, which are only seen by your connections.



The main reason to post is that the information becomes public offline, meaning it can be read by Google. LinkedIn posts have a very elegant interface, with text formatting options, fonts, and automatic saving as you write. You can add images and videos.
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