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Prisilabbm54
Mercury
Do³±czy³: 21 Pa¼ 2023
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 Wys³any: Sob Pa¼ 21, 2023 07:55 Temat postu: Assessing the effectiveness of marketing campaigns |
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In the digital world, every action is potentially tracked and can be measured in relation to the objectives and KPIs we have chosen to measure it. From here, choosing metrics that are not just vanity metrics likes or traffic to the site but that have a real impact on the company's business is another story. The funnel in Digital Marketing The funnel concept is a metaphor for the journey our customer takes.
Whether it's the purchasing path or what he does with the photo editing servies content we offer him, it doesn't matter. The logic that moves the funnel in digital marketing is practically the same that we can find in a funnel applied to a traditional marketing strategy. So the classic path involves at least steps which then become , or depending on the theories we adopt Attractive.
It involves content and marketing actions dedicated to attracting new contacts. Engage. Here we talk about marketing strategies that aim to activate prospects. Convert. Here we are at the conversion phase, where we must ensure that the prospect becomes a customer and perceives the value of our offer. Nurture. This is the phase in which we keep the customer and manage the relationship we have built with him.
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| Wys³any: Sob Pa¼ 21, 2023 07:55 Temat postu: |
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