Creep TD

[arafathossain]

The quality of content will increasingly depend on two factors: the clarity of the values ​​expressed by the brand and the competence of those called to tell and spread them. Content has multiple forms. Blog posts, videos, photographs come to mind, but emotional content can be, for example, a song, as in the case of Coca-Cola with Avici, or a film, as Campari did with Paolo Sorrentino.

It's true, we are faced with two VIPs, two entertainment giants, but they are not called to lend their faces, but to create unique, original content, in line with the brand's whatsapp database values. There is no defined perimeter when we talk about form and substance of the content.

This lesson also applies to small brands. The key word is co-creation. Creativity, respect and transparency will be the levers of marketing in the future. Because the influencer is not an icon, nor has he ever asked to be, but a creator of content.

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What do you think about this approach to Influencer Marketing?
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